● Commercial designers are proposing digital signage (advertising design) ●
SIS LED advertising screen
Advertising revenue from digital signage
The LED advertising screen (LED vision) has high visibility and can play videos and music, so you can expect more advertising effects than conventional advertising signs. Have you ever seen a commercial for a company on a display installed in a commercial facility, an outdoor display, a train, a bus, a platform of a station, or a premises? If you install an LED advertising screen in your building, you can expect advertising revenue from companies that want to advertise.
Digital signage is installed in various places such as along busy roads and around train stations.
With the 2020 Tokyo Olympics being held, the environment of the city is being improved. As part of this, digital signage that does not spoil the cityscape is becoming more widespread.
As a result, it can be said that the presence of digital signage in the advertising market is increasing day by day.
In digital signage, in addition to displaying your own advertisement, you can also display the advertisement video of other companies to earn advertising revenue. Advertising using transportation panels is called "traffic advertising", and advertising using displays on building walls and commercial facility premises is called "outdoor advertising", but if you have a display, you can earn advertising revenue on a small scale. It is also possible.
Since you can expect installation with low installation cost of high-quality display, regional revitalization, PR of in-house advertisement, etc., why not consider it as one of the methods when introducing digital signage.
Benefits of broadcasting advertisements of other companies with digital signage
■ What is digital signage advertising revenue?
Advertisements that you see in transportation such as trains and buses are called "traffic advertisements", and advertisements that are played on outdoor panels of commercial facilities and buildings are called "outdoor advertisements". Companies that have set up can earn advertising revenue from companies that want to advertise.
"Traffic Advertising": Advertising revenue of digital signage includes the following.
In places where many people gather, companies that want to place advertisements often pay advertising fees and show advertisement videos.
"Outdoor advertising": Touch panel displays are being introduced to information boards and floor guides in commercial facilities. Many people see these commercial facilities and outdoor panels in buildings, so companies may pay advertising fees to show videos.
■ Advantages of advertising other companies with digital signage
Conventional billboard advertisements are organized by intermediaries such as signboard shops and advertising agencies.
However, if you have a display that can do digital signage, you can play advertisements of not only your own company but also other companies, and you can earn the advertisement fee as income.
As for the "merits of advertising other companies" with digital signage,
① Display installation cost can be reduced
If you are uncertain about the introduction of digital signage, but the initial cost is high, and the price of digital signage with beautiful images is high, you can get multiple sponsorships from business partners who want to advertise. If it can be obtained, it can be used for the cost of introducing digital signage.
(2) Used for town revitalization and events
Collecting advertisements for stores and companies in the shopping district and surrounding areas can also lead to regional revitalization. You can expect the effect of corporate PR and attracting customers, such as sending out information about events such as town revitalization and festivals.
In this way, digital signage can not only earn income as an advertising business, but also improve the effectiveness of corporate advertising and help revitalize the region.
By gathering sponsor companies, the cost of introducing advertisements on high-quality displays will be reduced.
■ What do you need to install digital signage?
■ Introduction example
Outdoor LED vision: ip68 ・ P3.91 ~ P12
◻︎ Building wall: Building wall
◻︎ Street: Parking lot, roadside, stadium, park
◻︎ Rooftop: Building rooftop
◻︎ In-vehicle: Taxi, truck
Indoor LED vision: P0.6 ~ P8
◻︎ Poster: Wall, window
◻︎ Theater: Movie theaters, theaters, studios
◻︎ Stage: Conference hall, sports club, exhibition
◻︎ Curved surface: Shopping center, lobby
When actually installing digital signage,
First of all, you need to select the type of display and the type of delivery format. The optimal choice depends on the location of the digital signage, the type of content to be broadcast, and other demands, so it is important to accurately understand the characteristics of each.
■ Introduction cost
◻︎ When introducing LED vision, it is necessary to pay attention to the display classification, indoor and outdoor, rental, and running cost.
◻︎ For digital signage used in sunlight, LED vision is the best choice.
◻︎ LED vision is becoming available at a low price every year. Currently, 100-inch LED vision can be purchased for about 2 million yen * 1) 200-inch LED vision for about 6 million yen * 1).
◻︎ This price includes a sending card, wifi card, and cloud-based distribution box. ( Our LED vision is delivered by plug-in play, so it can be used immediately after installation.)
* Cloud distribution operation support and regular maintenance are contracted separately. * Installation cost varies depending on the installation location, so it will be estimated separately.
* 1) The price changes depending on the LED pitch.
Aスタンド型LEDビジョン
P3mmポスタースクリーン
TV型100インでLEDビジョン
P3mmポスタースクリーン
■ SIS products have a one-year warranty. (We offer a maintenance warranty of up to 3 years at low cost.)
SIS, which is confident in its products, offers a maintenance warranty of up to 3 years in addition to the 1-year warranty of the device itself so that customers can use the LED vision with peace of mind.
(* Some products are not covered).
Production and quality inspection at a factory affiliated with Shenzhen, China, a world quality LED factory
At SIS, we are working to manufacture LED panels and maintain quality at our overseas factories, one of the world's largest LED manufacturers with which we are affiliated. We reduce the initial failure and failure rate, and deliver the product to the customer after performing the final check by the aging test before shipping and in Japan.
Based on plug-in play, we will deliver an easy-to-use LED vision.
At SIS, LED vision settings are set at the factory according to the application, and the content is delivered in a state where it can be broadcast simply by sending it.